Rebranding + Beautiful Spring Looks are Taking Bloom at Dainty Jewell’s!

January 22, 2020 · by Charity Walter

At Dainty Jewell’s, there’s nothing quite as exciting as releasing a new collection — and the collections we’re releasing for Spring 2020 promise to be our best yet!

In addition to new styles and fresh looks, we’re also completely rebranding, unveiling a gorgeous new website layout, and updating our returns program (REFUNDS or store credit for returns!). I can’t wait to show you everything! Today I wanted to share just a few of the updates happening, as well as details about Spring 2020.

First, our customers LOVED the mini-collections we released last fall, so this season we’re doing something similar: Spring will be divided into two collections that release about a month apart.

We’ll have:

  • double the number of girls’ releases (lots of Mommy & Me options!)
  • sizes XS-4X
  • sleeves that are more tailored than some past styles
  • classics in new colors/prints
  • new one-of-a-kind favorites
  • everyday wear, dresses for special occasions, and outfits for every event in between

If all that wasn’t enough, I’m in LOVE with the color palette this season: It’s going to be all about blush, french blue, and white, with lots of swiss dots, florals, and beautiful laces . . . SO many beautiful colors, prints, and textures. And along with the release of our first spring collection, the new website will go live as well.

I’m super-excited about the new website and rebrand. The updated site will offer more product filters (such as length and color), and we’re also launching a new rewards program that includes access to exclusive sales, sneak peeks, free returns, free shipping, free gifts, and more. SO. EXCITING.

Also, if you know any soon-to-be brides, you’ll wanna spread the word: We’ll be offering so many great features for brides, including wedding packages that offer a discount on order totals, consultation with a wedding specialist, free color swatches, free hair accessories, credit towards a bridal shower dress, and more! It’s going to be so much fun.

All the changes we’re making at Dainty Jewell’s are for the purpose of making things easier for you — easier returns (with the option to receive store credit or a refund), easier website navigation, express shipping options, and a beautiful new look.

I’m SO excited about this rebrand: Not only am I unveiling a new logo and website, but I’ll also be using new models that encompass a greater variety of diversity and life stages. Follow us on social media and via our email list, because you’ll also be seeing a lot of fresh new photography and videos!

Our new tagline, Fashion With Intention: Feminine & Classy Apparel You Can Look and Feel Beautiful In really portrays what I love about Dainty Jewell’s. The styles are wonderful, but they’re more than just a bunch of pretty dresses. My designs have been created with a purpose and a mission, with the intention of drawing women into their best life and showing them they don’t have to sacrifice style or classiness for modesty. I hope that when women browse www.daintyjewells.com, they don’t just see gorgeous dresses, but they actually feel inspired.

Well, are you excited yet? I hope so! Make sure you’re paying attention, because we plan to do TONS of giveaways over the next couple of months — including winning a trip to Dainty Jewell’s in La Grande, Oregon! So follow us @daintyjewells on Facebook and Instagram so that you don’t miss a thing.

To celebrate the rebrand and launch of Spring 2020, I wanted to give you a few sneak peeks (always so fun!) as well as let you know about this opportunity to win big in our huge rebranding giveaway!

Here’s how to enter:

  1. Follow @daintyjewells, @daintyjewellsblog, and @charityjewellwalter on Instagram.
  2. Repost the featured image of this article in Instagram Stories and tag @daintyjewells, @daintyjewellsblog, and @charityjewellwalter. (The featured image is the one at the very top of the article — the one we’ve posted on Instagram for this post!)
  3. On Wednesday, January 29, one random reader will win a $100 Dainty Jewell’s shopping spree!

Ready? Share away — and best wishes in the giveaway!


Charity Walter

About Charity Walter

Charity Walter is designer and CEO of Dainty Jewell's Modest Apparel and the founder of She's Intentional: the Dainty Jewell's Blog. Aside from designing breathtaking, modest dresses, Charity loves music, working with the youth at her church, and spending time with her husband, Jess, and adorable sons, Monty and Remington. She currently resides in the Pacific Northwest in lovely La Grande, Oregon. Follow Charity on Instagram at @charityjewellwalter.