Rebranding + Beautiful Spring Looks are Taking Bloom at Dainty Jewell’s!

January 22, 2020

At Dainty Jewell’s, there’s nothing quite as exciting as releasing a new collection — and the collections we’re releasing for Spring 2020 promise to be our best yet!

In addition to new styles and fresh looks, we’re also completely rebranding, unveiling a gorgeous new website layout, and updating our returns program (REFUNDS or store credit for returns!). I can’t wait to show you everything! Today I wanted to share just a few of the updates happening, as well as details about Spring 2020.

First, our customers LOVED the mini-collections we released last fall, so this season we’re doing something similar: Spring will be divided into two collections that release about a month apart.

We’ll have:

  • double the number of girls’ releases (lots of Mommy & Me options!)
  • sizes XS-4X
  • sleeves that are more tailored than some past styles
  • classics in new colors/prints
  • new one-of-a-kind favorites
  • everyday wear, dresses for special occasions, and outfits for every event in between

If all that wasn’t enough, I’m in LOVE with the color palette this season: It’s going to be all about blush, french blue, and white, with lots of swiss dots, florals, and beautiful laces . . . SO many beautiful colors, prints, and textures. And along with the release of our first spring collection, the new website will go live as well.

I’m super-excited about the new website and rebrand. The updated site will offer more product filters (such as length and color), and we’re also launching a new rewards program that includes access to exclusive sales, sneak peeks, free returns, free shipping, free gifts, and more. SO. EXCITING.

Also, if you know any soon-to-be brides, you’ll wanna spread the word: We’ll be offering so many great features for brides, including wedding packages that offer a discount on order totals, consultation with a wedding specialist, free color swatches, free hair accessories, credit towards a bridal shower dress, and more! It’s going to be so much fun.

All the changes we’re making at Dainty Jewell’s are for the purpose of making things easier for you — easier returns (with the option to receive store credit or a refund), easier website navigation, express shipping options, and a beautiful new look.

I’m SO excited about this rebrand: Not only am I unveiling a new logo and website, but I’ll also be using new models that encompass a greater variety of diversity and life stages. Follow us on social media and via our email list, because you’ll also be seeing a lot of fresh new photography and videos!

Our new tagline, Fashion With Intention: Feminine & Classy Apparel You Can Look and Feel Beautiful In really portrays what I love about Dainty Jewell’s. The styles are wonderful, but they’re more than just a bunch of pretty dresses. My designs have been created with a purpose and a mission, with the intention of drawing women into their best life and showing them they don’t have to sacrifice style or classiness for modesty. I hope that when women browse www.daintyjewells.com, they don’t just see gorgeous dresses, but they actually feel inspired.

Well, are you excited yet? I hope so! Make sure you’re paying attention, because we plan to do TONS of giveaways over the next couple of months — including winning a trip to Dainty Jewell’s in La Grande, Oregon! So follow us @daintyjewells on Facebook and Instagram so that you don’t miss a thing.

To celebrate the rebrand and launch of Spring 2020, I wanted to give you a few sneak peeks (always so fun!) as well as let you know about this opportunity to win big in our huge rebranding giveaway!

Here’s how to enter:

  1. Follow @daintyjewells, @daintyjewellsblog, and @charityjewellwalter on Instagram.
  2. Repost the featured image of this article in Instagram Stories and tag @daintyjewells, @daintyjewellsblog, and @charityjewellwalter. (The featured image is the one at the very top of the article — the one we’ve posted on Instagram for this post!)
  3. On Wednesday, January 29, one random reader will win a $100 Dainty Jewell’s shopping spree!

Ready? Share away — and best wishes in the giveaway!